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Today's New World MFG Leadership Team
David Moore
President
David Moore, son of founder Jerry Moore, grew up in the business and learned the craft directly from his parents. Today, he leads New World with a hands-on approach and the same core values the company was built on—honesty, durability, and dependable service. David oversees daily operations and long-term growth, continuing the legacy his family began in 1971.
Liz Moore
Vice President
Liz joined the company in 2012 and quickly became a vital part of operations. As Vice President, she helps oversee daily workflows, customer communications, and company strategy. Her commitment to excellence helps ensure the smooth running of this family-owned operation.
Stephanie Burton
Office Administrator
Stephanie, David & Liz's daughter is the next generation of New World leadership, and joined the company in 2015. As Office Administrator, she is the voice behind the phones, the coordinator of quotes and orders, and the person who keeps everything running smoothly. Her work reflects the same values the company was founded on—care, reliability, and genuine service.
Tim
Lead Installer
Tim, David & Liz's son, joined the company in 2014 and now leads field installations with expert care and attention to detail. Whether it’s a small water tank liner or a large-scale reservoir, Tim ensures every job is completed safely, efficiently, and up to New World’s high standards.
A Legacy of American Craftsmanship Since 1971
Founded in 1971 amidst the innovative spirit of Northern California, New World Mfg, Inc. emerged during the height of the waterbed revolution. As the waterbed gained popularity as a symbol of comfort and modern living, we established ourselves as a trusted manufacturer, delivering products that combined durability with comfort.
As a family-founded business rooted in American manufacturing, New World is built on trust, quality, and long-term relationships.
Our mission is to deliver durable, dependable solutions that support our customers' goals—while continuing to evolve and grow alongside the industries we serve.
Our Mission
Evolution and Expansion
Over the decades, we've expanded our product offerings beyond waterbeds to include:
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Custom Vinyl, Rubber, and Urethane Products
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Tank and Reservoir Liners
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Medical and Veterinary Pads
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Inflatable Bladders and Custom Fabrications
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Innovative Ideas & Solutions
Our commitment to quality and innovation has allowed us to serve a diverse clientele, including homeowners, healthcare providers, government agencies, and businesses across various industries.
Why Chose New World
We take pride in our hands-on approach, ensuring each product meets our high standards of quality and durability. At New World you'll find:
Over 50 Years of Manufacturing Expertise
Custom Fabrication in Vinyl, Rubber & Urethane
Serving Municipalities, Medical Facilities, and Outdoor Industries
Made in California Shipped Nationwide
Our Story:
Built From the Ground Up
New World was founded in 1972 by Jerry and Becky Moore in Cloverdale, California—after a logging injury forced Jerry to leave the woods and follow a new path. Tinkering in a small garage shop, he began making waterbeds with his brother, eventually turning a side project into a thriving business.
While others chased trends, Jerry and Becky focused on doing things the right way. They built a factory from the ground up—without loans. They worked twelve-hour shifts to fulfill orders. And when the industry faced shakeups, lawsuits, and even defective vinyl from a major supplier, the Moores didn’t quit. They doubled down on quality, stood behind every product, and personally answered the phone when customers called.
Their values became the backbone of the company: resilience, accountability, and care for the people we serve.
Still Here. Still Innovating.
Today, New World continues to operate with the same spirit. We’ve expanded our capabilities and serve customers across the U.S.—but we’re still family-rooted, still proudly manufacturing in California, and still doing business with our name on the line.
1940
Jerry Moore is born to a logging family in Idaho.
1950-1960s
Jerry meets Becky, a legal secretary. The two marry young and begin building a life rooted in hard work and mutual respect.
After an injury on the job, Jerry explores a new opportunity: waterbeds. He partners with his brother, working in a small vinyl-sealing shop and installing a waterbed in his own home—despite Becky’s skepticism.
1971
1972
With only four employees, New World hits $500,000 in annual sales, manufacturing thousands of airframes.
1974
Late 1970s
New World produces 13,000 airframes per year and reaches $780,000 in sales. The Moores weather lawsuits, rising material costs, and warranty issues—all while refusing to compromise on customer service.
1975
Despite industry turmoil, New World continues to operate with transparency and integrity, even replacing products based on a phone call alone.
Jerry and Becky found New World Mfg Inc, officially incorporating the business and focusing on “Airframe” waterbeds.
Sales drop due to material failures. With only $10,000 left, the Moores make an offer to creditors—and survive.
Still family-rooted and proudly American-made, New World Mfg Inc delivers quality products across industries—from tank liners and mattresses to specialty fabrications. The legacy continues.
Jerry begins custom vinyl sealing, shifting into niche manufacturing beyond waterbeds. The company evolves while keeping craftsmanship and service at its core.
The Moores purchase 30 acres and build a factory in Northern California. Financing is tight, but through relentless effort, they continue expanding production.
1980s
1982
1990s–2000s
Today